Brand

Logo

Coming soon

Brand Pack

Icon, Logo, Symbol, Wordmark — SVG + PNG (1x, 2x, 3x)

Always write "Buena Labs" as two words, capitalized. Never "buena labs", "BuenaLabs", or "Buena".

Color Palette

Dark mode

Background

bg-primary

HEX #0A0A0F

RGB 10, 10, 15

CMYK 33, 33, 0, 94

PMS Black 6 C

Surface

bg-surface

HEX #111827

RGB 17, 24, 39

CMYK 56, 38, 0, 85

PMS 289 C

Elevated

bg-elevated

HEX #1F2937

RGB 31, 41, 55

CMYK 44, 25, 0, 78

PMS 7546 C

Text Primary

text-primary

HEX #F9FAFB

RGB 249, 250, 251

CMYK 1, 0, 0, 2

PMS 663 C

Text Secondary

text-secondary

HEX #9CA3AF

RGB 156, 163, 175

CMYK 11, 7, 0, 31

PMS Cool Gray 6 C

Text Tertiary

text-tertiary

HEX #6B7280

RGB 107, 114, 128

CMYK 16, 11, 0, 50

PMS Cool Gray 9 C

Accent

accent

HEX #3B82F6

RGB 59, 130, 246

CMYK 76, 47, 0, 4

PMS 2727 C

Accent Hover

accent-hover

HEX #60A5FA

RGB 96, 165, 250

CMYK 62, 34, 0, 2

PMS 284 C

Border

border

HEX #374151

RGB 55, 65, 81

CMYK 32, 20, 0, 68

PMS 432 C

Success

success

HEX #34D399

RGB 52, 211, 153

CMYK 75, 0, 27, 17

PMS 3385 C

Error

error

HEX #F87171

RGB 248, 113, 113

CMYK 0, 54, 54, 3

PMS 178 C

Light mode

Background

bg-primary

HEX #FFFFFF

RGB 255, 255, 255

CMYK 0, 0, 0, 0

PMS White

Surface

bg-surface

HEX #F3F4F6

RGB 243, 244, 246

CMYK 1, 1, 0, 4

PMS 656 C

Elevated

bg-elevated

HEX #E5E7EB

RGB 229, 231, 235

CMYK 3, 2, 0, 8

PMS Cool Gray 1 C

Text Primary

text-primary

HEX #111827

RGB 17, 24, 39

CMYK 56, 38, 0, 85

PMS 289 C

Text Secondary

text-secondary

HEX #4B5563

RGB 75, 85, 99

CMYK 24, 14, 0, 61

PMS 431 C

Text Tertiary

text-tertiary

HEX #9CA3AF

RGB 156, 163, 175

CMYK 11, 7, 0, 31

PMS Cool Gray 6 C

Accent

accent

HEX #2563EB

RGB 37, 99, 235

CMYK 84, 58, 0, 8

PMS 2728 C

Accent Hover

accent-hover

HEX #1D4ED8

RGB 29, 78, 216

CMYK 87, 64, 0, 15

PMS 2736 C

Border

border

HEX #D1D5DB

RGB 209, 213, 219

CMYK 5, 3, 0, 14

PMS Cool Gray 3 C

Success

success

HEX #059669

RGB 5, 150, 105

CMYK 97, 0, 30, 41

PMS 340 C

Error

error

HEX #DC2626

RGB 220, 38, 38

CMYK 0, 83, 83, 14

PMS 1797 C

Color Swatches

CSS + JSON color tokens

Typography

Buena Mono

Primary typeface. A variable monospace font with 8 weights, coding ligatures, and small caps. Open source under the SIL Open Font License.

Aa

Thin 100

Aa

ExtraLight 200

Aa

Light 300

Aa

Regular 400

Aa

Medium 500

Aa

SemiBold 600

Aa

Bold 700

Aa

ExtraBold 800

Regular 400

Uppercase (A–Z)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase (a–z)

abcdefghijklmnopqrstuvwxyz

Digits (0–9)

0123456789

Punctuation & Symbols

!@#$%^&*()-_=+[]{}\|;:'",<.>/?`~

Explore typefaces → GitHub ↗

Usage

Do

✓ “Buena Labs” (two words, capitalized)
✓ Use provided logo files at their original proportions
✓ Maintain clear space around the logo

Don't

✗ “buena labs” (lowercase)
✗ “BuenaLabs” (one word)
✗ Alter logo colors or proportions
✗ Place the logo on busy backgrounds

Contact

For press inquiries, brand permissions, or partnership requests: hello@buenalabs.io