---
title: "Brands"
description: "Usage guidelines for the buena and mrkdwn marks: naming, logos, clear space."
url: https://buenalabs.io/design/brands
---

# Brands

Two marks share the system. Keep clear space around every mark; use provided files at their original proportions; never recolor, distort, or place on busy backgrounds.

## buena

The studio brand: a ring symbol and lowercase "buena" wordmark. In prose, the studio is always **Buena Labs** — two words, capitalized. Never "buena labs", "BuenaLabs", or "Buena" alone. The kit ships four marks — Icon, Logo, Symbol, Wordmark — each in Ivory, Slate, Black, and White, SVG + PNG. Brand kit: https://buenalabs.io/downloads/buena-brand-kit.zip.

## mrkdwn

The cross-platform markdown editor. Always lowercase **mrkdwn**, set in Buena Mono — even at the start of a sentence. Don't expand it to "Markdown" or camel-case it. The wordmark is typeset, not drawn: Buena Mono Bold (700). Website: https://mrkdwn.buenalabs.io.